When you visit a website you expect to be presented with the data you requested quickly and coherently.
Our production processes emphasise that. With a mobile first approach that is progressively enhanced to the big screen we ensure our work presents the data contained within each page fast and unbroken.
We firmly believe in driving the web forward by utilising the very latest technologies modern browsers have the offer. These new technologies provide better accessibility, usability and optimisation that combine to provide a better experience for every web user. We love that.
We also understand not everyone using the web cares or has access to the latest browsers; some people just want to go to a web site in any browser available and receive the data they expected. This is exactly what the web is about.
Our approach of progressive enhancement allows this to happen.
It’s not a new idea, it’s simply a process of development that is ignored by conveyor-belt agencies or by developers that want to run before they walk.
We can’t take shortcuts. It goes against our grain. It’s a disservice to you, it’s a disservice to your users and it’s a disservice to us. We care about the individuals using our work and we care about the web. It’s important because the web is for everyone and accessibility matters.